General Guidelines For Effective Use Of The Hashtag: #CUMarketing

Note: The article is based on the hashtag #CUMarketing, which is the common hashtag for Department of Marketing, University of Chittagong, Bangladesh.

Please READ CAREFULLY and, FOLLOW the instructions below for a unique branding of the particular event, in our case, the department.

• Hashtag marketing is a concept highly used in Twitter marketing. Later on, other popular social media like Instagram, Facebook, Flickr, Tumblr, and Google+ adopted this Hashtag marketing concept.
• The main purpose of a Hashtag marketing campaign is to promote some specific issue, event, or organization in a unique way through a SPECIFIC and IDENTICAL KEYWORD.
• The Hashtag marketing happens when someone clicks on that particular Hashtag, OR, searches that particular Hashtag/KEYWORD in the search box of Twitter or Facebook. Then, s/he can see the posts which contains that specific Hashtag/KEYWORD.

So, everyone’s Hashtag MUST BE IDENTICAL in EVERY SINGLE LETTER. Somebody writing “#CUMarketing” and somebody else writing “#CU_Marketing” will not be the same.

The KEYWORD of a Hashtag should be chosen carefully. Do not use any Keyword that people are not likely to search as such “#SubornoJoyonti”, “#ChottogramBisshobiddaloy”, “#Rockzzz”, “#RnF_Celebration”, “#Waiting_for_the_blast”, “#too_much_excited” etc. PLEASE, PLEASE AVOID THESE. People are not going to search these words as they are not aware of these hash tags.

• Hashtag is not case sensitive. So, you can use Hashtag in Capital Letter or Small Letter. But to keep it meaningful, write “#CUMarketing” always rather than “#CUMARKETING” or “#cumarketing”.
• Do not use any SPACE or UNDERSCORE “_” in a Hashtag. The Keyword should be all together.
• Using too many Hashtags in a post will make your post confusing. Maximum 3 Hashtags are allowed.

Whenever you are sharing any thoughts, excitements, events, or any posts, photos, videos or anything about a particular event, please use that specific Hashtag such as “#CUMarketing” in your post.

• TRY to keep the post “Public”, so that people can find your post. Because of this Public Privacy, a non-friend of yours can also see your post.
• Increase ENGAGEMENT (Like, Love, Comment, and Share etc.) with your friend’s post, so that the post get the chance to boost up.

Happy Hashtagging!